AND THE WINNERS ARE…

This year’s Renaissance Awards entries were judged by IABC Chapters in Chicago, Hawaii, Sacramento and St. Louis.

There were two judges for each entry. To be selected by the judges for an award, the final score must have fallen within a specific range.

The categories were divided into three divisions: Communication Management, Communication Skills and Communication Creative.

The Award of Excellence winners from all the categories within a division were judged by a second “blue-ribbon” panel to determine the best entry within that division.

The top award in the Communication Management Division is the President’s Award. The top awards in the Communication Skills and the Communication Creative Divisions are the Best of Show in each division.

This year’s President’s Award Judges were IABC Detroit Past Presidents Allan Nahajewski and Barbara Biess. The Best of Show Judges in the Communication Skills Division were Sharon McMurray and Deborah Taracuk, and the Best of Show Judges in the Communication Creative Division were Ed Szykula and Lyssa Holtz. These judges brought a combined total of nearly 150 years of communications experience to our judging process.

And the winners are…..

DIVISION ONE – COMMUNICATION MANAGEMENT

Community Relations

Award of Excellence
“I’m In!” Blue Door Student Retention Campaign
Detroit Public Schools
Berg Muirhead and Associates
Leo Burnett
Windmill Entertainment

Award of Excellence
Houghton Mifflin Harcourt Brings Day of Service to Detroit Public Schools
Kim Skeltis, Stratacomm

Employee/Member Communication

Award of Merit
Just in Time Member Handbook, Blue Cross Blue Shield of Michigan
Mintzi Schramm
Lee Wojciechowski
Patrick Kehoe
Suman Desai
Harish Gowda

Award of Honor
Employee Video Ad Contest
MaryAnn Brown, General Motors

Brand Communication

Award of Honor
Healthy Blue Choices Savings Plans Campaign, Blue Cross Blue Shield of Michigan
Vonda Shell
Colleen McIver
Kristie Hand
DeAndre Lipscomb
Andy Hetzel

Issues Management and Crisis Communication

Award of Merit
GM’s June 1, 2009 Plant Cessation Announcement
GM Manufacturing & Labor Communications

Marketing Communication

Award of Merit
Slam Dunk: 2009-2010 EMU Integrated Basketball Marketing Plan and Execution
Kristine Adams
Theodore Coutilish
Meghan Britton
Caitlin Jones
Tyler Jones
Allison Shepard
Scott Schultz
Katie Thompson
David Webster

Award of Honor
Blue Cross Blue Shield of Michigan iPod Direct Mail Campaign
Erin Hurst
Sue Tousignant
Jennifer Chapin

Award of Honor
Plex Systems Integrated Marketing Communications Program
Plex Systems and Markit Strategies & PR
Patrick Fetterman
Peggy Fenwick
Julie Rogier
Val Valentine
Terry Maternowski
Heather Bielecki
Deanna Gernert
Debra Schoonfield
Linda Sullivan
Jennifer Jendo
Marilyn Carlstedt
Colleen Sullivan-Leh

Media Relations

Award of Excellence
Think Media Relations Campaign
ASG Renaissance and Think
Brendan Prebo
Debra Salem

Award of Excellence
Parrot AR. Drone Launch
Airfoil Public Relations
Lisa Vallee-Smith
Janet Tyler

Award of Honor
2009 Michigan Mid-Market Group Benefits Survey Results-Media Relations
Ryan Bowers, McGraw Wentworth
Patty MCCarthy, Patricia R. McCarthy Marketing & Public Relations
Tyler Andrew, Wondergem Consulting

Award of Honor
Plex Systems Business-to-Business Media Relations
Plex Systems and Markit Strategies & PR
Patrick Fetterman
Peggy Fenwick
Patrick McLaughlin
Karen Manardo
Paula Turner
Julie Rogier

Multi-Audience Communication

Award of Merit
The Business of Plugging In
ASG Renaissance
Brendan Prebo
Debra Salem
Mary Davisson

Award of Merit
Faurecia Clean – The 2009 LA Auto Show
Faurecia
Pushtwentytwo
Airfoil Public Relations
Creative Solutions Group

Award of Merit
Communications Launch for the Patient Centered Medical Home Program
Debbie Reinheimer, Reinheimer PR & Marketing
Corporate Communications, Blue Cross Blue Shield of Michigan

Special Events – Internal or External Audience

Award of Honor
Global Sails Summit, Macquarie Equipment Finance
Nancy L. Stermer
Tina Teague

Electronic and Digital Communication/Social Media

Award of Excellence
myGM Employee Blog
General Motors Internal Communications
Cheryl McCarron
Kim Carpenter
Mary Ann Brown
Pam Flores
Terrence McKinney
Nancy Sarpolis
Pete Ternes

Award of Excellence
Bendix “The Passion that Drives You” Scholarship Contest
Weber Shandwick-Detroit and Bendix Marketing
Sativa Ross
Chris Coole
Sarah Lundgren
Nicole Carriere
Shannon Lara
Sandra Natella

Award of Merit
BCN Provider News, Blue Care Network of Michigan
Catherine Vera-Burgos, Moira Horne

IABC Detroit 2010 Presidents Award

Communication Management

“I’m In!” Blue Door Student Retention Campaign
Detroit Public Schools
Berg Muirhead and Associates
Leo Burnett
Windmill Entertainment

DIVISION TWO – COMMUNICATION SKILLS

Feature Writing

Award of Merit
Good Health Magazine, Blue Cross Blue Shield of Michigan
Kristina Williams-Lee
Lisa Smigiel

Technical Writing

Award of Merit
IntegriTime Inc Technical Case Study, Rogier Communication
Julie Rogier

Publications: Newsletters

Award of Merit
Faurecia Infos North America/Infos Mexico
Faurecia
Pushtwentytwo
Renderhouse

Publications: Magazines

Award of Excellence
Good Health Magazine, Blue Cross Blue Shield of Michigan/Blue Care Network
Kristina Williams-Lee
Lisa Smigiel
Staywell Custom Communications

Award of Merit
PPG Repaint Reporter Magazine
Group Ex: Worden & Company
Christina Fronzaglia
Merideth Simpson
Dave Buffington
T. Jon Worden

Award of Honor
Eastern Magazine, Eastern Michigan University
Darcy Gifford
Michael Andaloro

Award of Honor
Healthy Living, Sinai-Grace Hospital
Renee Shimmel
Jackie McClure
Harper West

Publications: Annual Reports

Award of Excellence
Blue Cross Blue Shield of Michigan Annual Report – Quality
Blue Cross Blue Shield of Michigan Corporate Communications
Kathleen McNeill
Jennifer Chapin
Stefanie Allen
Kristie Stocker
Joseph Lieblang

Award of Merit
2009 GreenPath Annual Report
Andrew Johnson

Award of Honor
2009 Annual Report, Eastern Michigan University/Foundation Reports
Darcy Gifford
Nancy Mida
Michael Andaloro
Randy Mascharka

Special Publications

Award of Merit
Lifestyles Disease Management Program Materials
Blue Cross Blue Shield of Michigan
Jessica Thiringer
Lisa Smigiel
Kristina Williams-Lee

Award of Honor
Saunteel Jenkins for Detroit City Council Direct Mail Brochure
Berg Muirhead & Associates
Skidmore Studio

Award of Honor
BCN 2010 Health and Wellness Calendar
Blue Cross Blue Shield of Michigan/Blue Care Network
Valerie Danner
Jennifer Doepke
Mintzi Schramm

Award of Honor
Value of Blue/Partners in Health Care Report
Blue Cross Blue Shield of Michigan
Pamela Berry
Colleen McIver
Kristie Hand

Electronic and Digital Communication: Newsletters

Award of Excellence
Health & Wellness News for Generations of Women
Tschetter & Associates on behalf of Women’s Health and Menopause Center
Cande Tschetter
Susan Bollinger
Kate Walsh

Award of Merit
eNewsline-General Motors
Sharon Morton
Paul Manzella
Jeff Ward
Jennifer Green

Award of Honor
BCN Provider News, Blue Care Network
Catherine Vera-Burgos, Moira Horne

Electronic and Digital Communication: Intranet Sites

Award of Merit

BCN Provider Affairs Intranet Site, Blue Care Network of Michigan
Mark Gigax
Catherine Vera-Burgos

Video Programs/Overall Productions

Award of Honor
Plex Systems Video Case Study
Doug VanSlembrouck

Award of Honor
Lawrence Technological University: Chinese Student Recruitment Video
Stephen Brown
Bruce Annett Jr.
Anne Adamus
Jennifer Sulllivan
Walter Bizon
Norman Plant
Sam Vukonich
Weiyi Jiao
Hsiao-Ping Moore

IABC Detroit 2010 Best of Show

Communication Skills

Health & Wellness News for Generations of Women
Tschetter & Associates
on behalf of Women’s Health and Menopause Center
Cande Tschetter
Susan Bollinger
Kate Walsh

DIVISION THREE – COMMUNICATION CREATIVE

Design in Publications: Newsletters

Award of Excellence
MCRMC in Good Health Newsletter
Skidmore Studio
Laura Lybeer-Hilpert, Designer
Gary Spondike, Account Director
Sharyl Smith, Vice President Marketing, Planning, & Public Relations, MCRMC

Award of Merit
Faurecia Infos in North America
Faurecia
Pushtwentytwo

Award of Honor
Fully Equipped Newsletter
Skidmore Studio
John Latin, Designer
Jessica Wynn, Account Director
Dan Weingartz, President, Weingartz

Design in Publications: Magazines

Award of Merit
Prosper Magazine
Skidmore Studio
Jessica Wynn- Account Director
Howard English- Advertising Representative
Jane Gleeson- Editor
Laura Lybeer-Hilpert – Creative Director
Nancy Potton- Production Manger
Sara Frey- Project Manager
Stephen Huber- Marketing & Communications Officer, Oakland County

Award of Merit
PPG Repaint Reporter
Group Ex: Worden & Company
Christina Fronzaglia
Meredith Simpson
Dave Buffington
T. Jon Worden

Design in Special Publications

Award of Excellence
Rosa Parks Transit Center Grand Opening Media Kit
Detroit Department of Transportation
Berg Muirhead and Associates
CompuArt Design

Award of Merit
Think Brochure
ASG Renaissance
Brendan Prebo
Mary Davisson
Jeanette Williamson
Debra Salem

Award of Merit
Charitable Gift Planning Folder
Catholic Social Services of Washtenaw County
Vivian A. Byrd, Copywriter
Susana Castro-Pollard, Designer
Leah Ann Kleinfeldt, Client

Award of Honor
College for Creative Studies – Benefit Enrollment Guide
Greg Knoff, College for Creative Studies
Cindy Hall Furman, College for Creative Studies
Diane Dignan, McGraw Wentworth
Tina Tisler, McGraw Wentworth
Rhonda Varner-Liss, McGraw Wentworth

Other Graphic Design

Award of Merit
CFSEM Arts and Culture Challenge
Skidmore Studio
Laura Lybeer-Hilpert – Designer
Jessica Wynn – Account Director
Theresa Fraley – Communications Director, CFSEM

Design in Electronic Media – Websites

Award of Merit
The New Nexteer Automotive
The Quell Group

Award of Honor
Quell Brings AutoBeat Group into the Digital Realm
The Quell Group

Design in Electronic Media: Interactive or Electronic Presentations

Award of Merit
Billhighway Flash Product Demo
The Quell Group

Other Design in Electronic Media

Award of Merit
BCN Provider News, Blue Care Network of Michigan
Kristen Rogers
Moira Horne
Catherine Vera-Burgos
Del Chavez
Tammy Conway
Colleen McIver

Print Advertising

Award of Merit
Plex Systems Advertising Report
Plex Systems and Markit Strategies & PR
Patrick Fetterman
Peggy Fenwick
David Holley
Jan Welborn-Nichols
Susan Bachman
Opal Ritchie
Julie Rogier

Radio Advertising

Award of Merit
2009-10 Radio Ad Series, Lawrence Technological University
Steve Brown and the Marketing and Public Relations Office

Direct Mail/Direct Response

Award of Excellence
The Business of Plugging In Direct Mail Conference Brochure
ASG Renaissance
Brendan Prebo
Mary Davisson
Debra Salem

Award of Merit
DMC Huron Valley Sinai Hospital Roadmap to America’s Best Doctors
Skidmore Studio
John Latin – Designer
Bob Andrews – Illustrator
Jessica Wynn – Account Director
Leslie Fleming- Director of Marketing and Public Relations, DMC

Electronic Advertising

Award of Honor
Healthcare Equipment Financing
Nancy L. Stermer
Tina Teague

IABC Detroit 2010 Best of Show

Communication Creative
MCRMC In Good Health Newsletter
Skidmore Studio
Laura Lybeer-Hilpert, Designer
Gary Spondike, Account Director
Sharyl Smith, Vice President Marketing, Planning, & Public Relations, MCRMC

CONGRATULATIONS TO ALL THE WINNERS!

Thank you to all of IABC Detroit’s 2010 Renaissance Award sponsors:
ArvinMeritor
ASG Renaissance
Blue Cross Blue Shield of Michigan
Burke Video
Fred Ferris Associates, Photography
JCI Design
J & M Reproduction
Mount Clemens Regional Medical Center
PR Newswire
Skidmore Studio